when there is a need, there is a want. that is what co-founders Lisa Hickey & Jen Menchaca thought about the t-shirt business. "we are t-shirt girls. we wear jeans and tees everyday." Jen Menchaca, co-founder. the brand focuses on essentials that are made from quality fabrics that are cut + sewn in california. founded in 2020, two friends and colleagues identified something was missing in the industry. "we knew there was a hole and an opportunity. we wanted to create a t-shirt brand that was available all year round so customers could restock their favorites. we started with 7 styles. 3 of them are still our top sellers to this day." Lisa Hickey, co-founder.