Established in 2011 by Damien Horan and Daniel Oliver, Assembly Label is led by the concept of a capsule wardrobe, with timeless and versatile essentials that are designed to endure.

We take pride in creating modern clothing and lifestyle products made from high-quality materials that feel naturally luxurious, with classic silhouettes and our signature neutral colour palettes. 

We value our community, and we seek to celebrate and support the work of local designers, photographers, architects and artists who share an appreciation for thoughtful, minimalist design.

As an Australian brand, we’re inspired by our coastal landscapes—a connection to the environment is part of our fabric, and we endeavour to act respectfully in all areas of our business, upholding our responsibility to the environment and our communities.